Legal

Website Cookie Policy

Which cookies this site sets, what each one is for, and how to turn off the ones you don’t want. Short version: one banner, your choice, no dark patterns.

Last updated: 23 July 2026

This covers seomerlin.com, the website. The SEO Merlin plugin doesn’t set cookies on your visitors’ browsers — for what it does with data on your own site, see the Plugin Privacy Policy. For everything else about your data here, see the Website Privacy Policy.

1. What a cookie actually is

A small text file a website asks your browser to store, so it can recognise something next time — that you’re logged in, that you already dismissed a banner, that you’ve been here before. Some are essential plumbing. Some watch what you do. We’ll be clear about which is which.

2. Your choice, and how it works

When you first arrive, a consent banner appears. Nothing optional runs until you decide.

  • Accept — analytics cookies load and we get to see which pages are worth keeping.
  • Reject — only the strictly necessary ones load. The site works exactly the same.
  • Change your mind — reopen the consent settings from the cookie link in our footer, any time.

Rejecting doesn’t degrade the site, hide content, or nag you again on every page. That’s the whole point of asking honestly.

3. Strictly necessary cookies

These make the site function. They can’t be switched off, and under the ePrivacy rules they don’t require consent — but you should still know they exist.

CookieSet byPurposeDuration
cookieyes-consentCookieYesRemembers which cookie categories you accepted, so we don’t ask again1 year
wordpress_*, wp-settings-*WordPressLogin session and admin preferences — only ever set if you log inSession – 1 year
_lscache_varyLiteSpeed CacheServes the correct cached version of a pageSession

4. Analytics cookies

These only load after you accept. We use Google Analytics 4 to see which pages people read, which ones they leave immediately, and where they came from. It tells us what to write more of and what to fix.

CookieSet byPurposeDuration
_gaGoogle AnalyticsDistinguishes one browser from another so visits aren’t double-counted2 years
_ga_M53ZGD247ZGoogle AnalyticsKeeps session state for this specific property2 years
_gidGoogle AnalyticsDistinguishes users over a 24-hour window24 hours
_gatGoogle AnalyticsThrottles how often requests are sent1 minute

IP anonymisation is on. We don’t link analytics data to your name or email, and we don’t use it to target you with anything.

5. What we don’t set

Worth saying plainly, because most sites in this category do:

  • No advertising cookies. No Google Ads, no Meta Pixel, no LinkedIn Insight tag.
  • No remarketing. We don’t follow you around the internet with our own ads.
  • No data brokers. Nothing here feeds a third-party audience list.
  • No social trackers. No embedded like buttons phoning home.

If that changes — say we start running ads — this page gets updated and the consent banner will ask you again before anything loads.

6. Third-party services

Two things can set cookies from outside our own domain:

ServiceWhen it appliesTheir policy
Google Analytics 4Every page, if you accept analyticspolicies.google.com/privacy
FreemiusOnly at checkout, when you buy a licencefreemius.com/privacy

7. Turning cookies off in your browser

Beyond our banner, your browser gives you the final say. Blocking everything may break other websites — ours will survive it.

  • Chrome — Settings → Privacy and security → Third-party cookies
  • Firefox — Settings → Privacy & Security → Cookies and Site Data
  • Safari — Settings → Privacy → Manage Website Data
  • Edge — Settings → Cookies and site permissions

You can also opt out of Google Analytics everywhere with Google’s browser add-on.

8. Changes to this policy

New cookie, new tool, new purpose — the table above gets updated and so does the date at the top. If a change needs fresh consent, the banner will ask before anything runs.

9. Contact

Something here unclear or wrong? privacy@seomerlin.com.

CARPEBO SINGLE MEMBER P.C. (trading as Devebo), 2nd km Xanthis – Lagous, Xanthi 67100, Greece. CRN 161870546000.

That’s the cookies. Here’s the rest.

What we collect, who processes it, how long we keep it, and how to make us delete it.