Legal

Website Privacy Policy

How we handle your personal data when you visit seomerlin.com, fill in a form, or sign up as a beta tester. Written to be read, not skimmed past.

Last updated: 23 July 2026

This policy covers the website only. If you’re looking for what the SEO Merlin plugin does with data on your own WordPress site, that’s a separate document — see the Plugin Privacy Policy. For cookies specifically, see our Cookie Policy.

1. Who we are

This website is operated by CARPEBO SINGLE MEMBER P.C. (trading as Devebo), the data controller for the purposes of the EU General Data Protection Regulation (GDPR).

CompanyCARPEBO SINGLE MEMBER P.C.
Trading asDevebo
Registration (CRN)161870546000
Address2nd km Xanthis – Lagous, Xanthi 67100, Greece
Privacy contactprivacy@seomerlin.com

If you have a question about your data, that email address reaches a person, not a ticket queue.

2. What we collect, and why

We’ve split this by what you actually did, because that’s how you’ll want to read it.

If you just browse the site

We use Google Analytics 4 to understand which pages people read and where they arrive from. This runs only if you accept analytics cookies in our consent banner. If you decline, no analytics data is collected about you.

DataWhyLegal basis
Pages viewed, time on page, referrerWorking out which pages are useful and which are brokenConsent
Approximate location (country / city level)Knowing which markets read usConsent
Device, browser, screen sizeMaking sure the site isn’t broken on your setupConsent

Google Analytics IP anonymisation is applied. We don’t use analytics data to identify individual people, and we don’t run advertising or remarketing tags on this site.

If you apply to be a beta tester

Our beta application form collects your name, email address, city and country. We ask for city and country so we can see which regions and hosting setups the plugin is being tested against — not to target you.

DataWhyLegal basis
Name, emailSending your beta licence key and beta-related updatesContract / pre-contract steps
City, countryUnderstanding the spread of test environmentsLegitimate interest
Email (marketing)Product news and occasional offers — only if you tick the opt-in boxConsent

The marketing opt-in is a separate, unticked checkbox. You can apply for the beta without it, and unsubscribe at any time from any email we send.

If you buy the plugin

Payments and licensing run through Freemius, our checkout and licence provider. When you buy, Freemius collects and processes your billing details directly — we never see or store your full card number. Freemius acts as merchant of record and as a processor for the customer data we receive back (name, email, licence status, country for tax purposes).

If you email us

We keep the correspondence so we can follow the thread and pick it up later. Nothing more.

3. What we never do

  • We don’t sell your data. Not to anyone, not ever.
  • We don’t run advertising or remarketing pixels on this website.
  • We don’t build profiles or make automated decisions about you.
  • We don’t add you to a marketing list because you filled in a support form.

4. Who else touches your data

We use a small number of processors. Each one is here because it does a specific job, and each is bound by a data processing agreement.

ProviderWhat it doesWhere
HostingerWebsite hosting and server logsEU
Google (Analytics 4, Search Console)Traffic analytics and search performanceEU / USA
FreemiusCheckout, payments, licence managementEU / USA
CookieYesCookie consent banner and consent recordsEU

Our hosting sits in the European Union. Where a provider processes data outside the EU — Google and Freemius do, in part — those transfers rely on the European Commission’s Standard Contractual Clauses and, where applicable, the EU–US Data Privacy Framework.

5. How long we keep things

DataKept for
Beta tester application details12 months from the end of the beta programme
Newsletter / marketing subscriptionUntil you unsubscribe, then removed
Analytics data14 months (Google Analytics 4 default retention)
Customer and licence recordsAs long as required by Greek tax and accounting law
Email correspondence12 months after the conversation ends

6. Your rights

Under GDPR you can ask us to:

  • Show you what we hold about you
  • Correct it if it’s wrong
  • Delete it — the “right to be forgotten”
  • Restrict or object to how we’re using it
  • Hand it over in a portable format
  • Withdraw consent at any time, without affecting what was lawful before you did

Email privacy@seomerlin.com and we’ll respond within 30 days. No forms to fill in, no hoops.

If you think we’ve handled your data badly and we haven’t fixed it, you can complain to the Hellenic Data Protection Authority (dpa.gr) or to the supervisory authority in your own EU country.

7. Security

The site runs over HTTPS. Access to the admin and to form submissions is restricted to the people who need it. We keep WordPress, plugins and server software patched. No system is perfect, and we won’t pretend otherwise — but if a breach ever affects your data, we’ll tell you and the supervisory authority within 72 hours, as the law requires.

8. Children

This site and the plugin are business tools, not intended for anyone under 16. We don’t knowingly collect data from children. If you believe we have, email us and we’ll delete it.

9. Changes to this policy

If we change something meaningful — a new processor, a new purpose — we’ll update the date at the top and, where the change materially affects you, tell you directly. We won’t quietly rewrite it and hope you don’t notice.

10. Contact

Questions, requests, complaints — privacy@seomerlin.com.

CARPEBO SINGLE MEMBER P.C., 2nd km Xanthis – Lagous, Xanthi 67100, Greece. CRN 161870546000.

Still curious what the plugin does with your site’s data?

Different question, different document — and it’s worth reading before you install anything that writes to your database.