Everything, explained simply.
Seventeen guides in plain language, no technical background assumed. Start at the top if you’re new, or search for what you’re stuck on.
Installing SEO Merlin
Get it onto your site in about two minutes. No code, no config files.
Read →The setup wizard
A five-step tour that gets you ready. Skippable and resumable at any point.
Read →Connecting Google
Link Search Console and Analytics with a single sign-in. No key to copy.
Read →Adding your AI key
Bring your own Claude key so the plugin can write fixes. Costs pennies.
Read →Running your first scan
Quick or Full, watch it run, and see what it finds. No keys needed.
Read →Understanding the Issues list
How to read what a scan found, and tackle the important things first.
Read →Reviewing and applying a fix
The heart of it: preview, approve, apply. Nothing changes without you.
Read →Undoing a fix
Changed your mind? Almost any fix rolls back in a couple of clicks.
Read →Dashboard and scores
Your home base: connection health, your two big scores, and where to go next.
Read →Keywords and rank tracking
See what you rank for, research new ideas, and watch positions over time.
Read →Redirects and 404s
Catch dead links real visitors hit, and send them to the right place.
Read →Costs and billing
Every penny you spend on AI and data. No markup, nothing hidden.
Read →Reading your Analytics
How visitors behave: bounce, engagement, and your top landing pages.
Read →Internal links and orphan pages
Map how your pages link together, and fix pages nothing points to.
Read →AI Visibility
Whether ChatGPT, Perplexity and Gemini mention and cite your site.
Read →PDF reports
Turn a scan into a clean, shareable PDF with your own branding.
Read →Can’t find what you need?
The FAQ covers the questions people ask before installing. For anything else, a real person reads every email.
Seventeen guides · Updated with every release